A cybersecurity baseline refers to the minimum protection measures needed to mitigate cybersecurity threats. It includes essential controls that help organizations comply with regulations and meet cybersecurity insurance standards. Establishing a baseline is crucial as it protects against breaches that can lead to operational disruptions and loss of revenue and reputation.

Organizations should conduct a risk assessment to understand their technology usage, data handling, and access controls. This involves classifying and protecting data based on guidelines from established frameworks like those from the National Institute of Standards and Technology (NIST). Regular assessments help identify risks, patch vulnerabilities, and confirm that issues have been resolved.

Organizations should look for a managed services provider (MSP) with a strong team of cybersecurity and IT experts. It's beneficial to choose an MSP that follows industry best practices and established frameworks, offering a custom approach that complements the organization's existing IT resources. This collaboration can enhance expertise and improve overall cybersecurity posture.